Intan Abida Abu Bakar

Intan Abida Abu Bakar

  • Senior Teaching Fellow
  • School of Communication and Media Studies
Faculty of Arts and Social Sciences

Biography

Intan Abida Abu Bakar is currently lecturing in the Department of Communication, ΒιΆΉΝψ. She started her career with ΒιΆΉΝψ in August 2011 and teaches advertising communication courses. Besides teaching, her responsibilities include faculty management and administration. She has over 20 years of professional experience as a Graphic Design and Advertising lecturer and two years’ experience in the design field. She values learning as a lifelong process and has been privileged to benefit from teaching and learning amongst peers and students from more than 50 countries. Being exposed to different cultural backgrounds, experiences and learning styles drives her focus on diversity in course content and class dynamics. Her research interests include advertising, social sciences and design studies.

Academic & Professional Qualifications

  • MA in Art & Design (Visual Communication & New Media), Universiti Teknologi MARA, Malaysia (2010)
  • DipEd in Teknologi Seni Gunaan, Maktab Perguruan Batu Pahat, Malaysia (2003)
  • Bachelor of Graphic Design (Majoring in Advertising), Universiti Teknologi MARA, Malaysia (1999)

Research Interests

  • Advertising
  • Visual communication
  • Social sciences
  • Packaging design

Notable Publications

  1. Abu Bakar, I. A. (2018). The Effectiveness of β€˜No Plastic Bags Day” Campaign in Malaysia (A Case Study in Suria KLCC). Proceeding AICAD 2018, ISBN 978-967-5741-69-2, 108 – 120.
  2. Ramayan S.K, Estella Munsayac A.L, Abu Bakar, I. A. (2018). The Effects of Binge-watching on Interpersonal Communication Among Department of Communication & Liberal Arts (DCLA) Students. Journal AICAD Langkawi 2018, e-ISSN: 2550-214X, 107 – 118.
  3. Abu Bakar, I. A. (2015). The effectiveness of graphics health warnings on cigarette packaging on young adults. International Journal of Arts and Sciences, 8(2), 66–78.
  4. Abu Bakar, I. A. (2015). The effectiveness of 'Tak Nak' anti-smoking campaign towards young adults (a case study in Bandar Sunway institution). The Macrotheme Review 4, 8(Special Issue IV), 10–20.
  5. Abu Bakar, I. A. (2013). The effectiveness of current public advertising images (graphic health warnings) on cigarette packaging on young adults: A case study in ΒιΆΉΝψ. World Academy of Science, Engineering and Technology:Β  International Science Index, 78, 2852–2857.
  6. Abu Bakar, I. A. (2012). Live is impossible without cupcakes [Display]. Exhibited at SEE Event, ΒιΆΉΝψ.
  7. Abu Bakar, I. A. (2010). The effectiveness of current public advertising images (graphic health warnings) on cigarette packaging; through young adult: A case study in Cyberjaya institution. PTAR E- Journal.
  8. Abu Bakar, I. A. (2008). Work hard [Display]. Exhibited at Limkokwing University Gallery.
  9. Abu Bakar, I. A. (2005). The Journey of Batik. Selangor: Limkokwing University College of Creative Technology Publication.
  10. Abu Bakar, I. A. (1998). Penggunaan teknologi di dalam penghasilan iklan (satu kajian mengenai peralihan dari sudut kaedah menggunakan kemahiran manusia kepada penggunaan teknologi komputer). PTAR E- Journal.