Principles of Mass Communication

Overview

This subject takes a comprehensive and balanced look at the changing world of mass media. Through the different topics studied, the students will gain a global perception of the history and evolution of the mass media and will obtain a general understanding in the usage and effect of different media.

On completing the course, students will be able to:

  1. Locate the roles and functions of mass communication.
  2. Discuss the dynamics of mass media.
  3. Present the usage and effects of mass communication in a teamwork setting.

View timetable

Intakes
April, September
Duration
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Entry Requirements

Elective Details

Course Code: FEL1164 
Offering Semester: April, September
Credit Hours: 4
Delivery: Face-to-Face (F2F) delivery on site
Assessment Weightage: Continuous Assessment: 60%; Final Assessment: 40%
Course Lecturer: Muhammad Shawal Abdul Rashid
Contact Email: @email

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SDG 4
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SDG 5
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SDG 10

 

 

 

 

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