Fathmath Shahuzeen: Fueled by Passion, Driven by Dreams, and Anchored in Perseverance:
Marketing has always been more than just a career choice for me; it has been a lifelong passion that has fueled my curiosity since my early twenties.
Muthu Kannu Veerapen: Study Leave, CIPD, and Enough Coffee to Power a Nation
Leaving the comfort of my government job to dive into full-time studies was a thrilling yet daunting experience. Thanks to a government scholarship, I embarked on a 15-month journey at Sunway Business School to pursue a Master’s in Human Resource Management.
How Vei Thong: From Master’s to PhD – A Journey in Marketing
After graduating as a top-performing student and earning the prestigious Tan Sri Sir Jeffrey Cheah Scholastic Award, my academic journey through the Master of Marketing programme at Sunway Business School has been truly transformative.
Ali Elleithy: Turning Curiosity into a Career in Marketing
Since young, I have always been curious about people, how they think, why they behave the way they do, and what motivates them. That natural curiosity led me to choose the Master’s in Marketing programme.
Balancing Trade and Sustainability: A Simulation on the Malaysia-EU Palm Oil Dispute
Malaysian palm oil has long been a key pillar of the country’s economy, contributing to GDP and employment. However, its production has been associated with deforestation, biodiversity loss, and environmental concerns, leading to increased scrutiny from global regulators.
Unlocking the Secrets Behind Impulse Buying in Live-Streaming
Live-streaming commerce (LSC) is revolutionising e-commerce by fostering real-time interaction between streamers and customers.
Will Direct-to-Consumer (DTC) Kill Traditional Retail? The Future of Shopping Unveiled
For decades, traditional retail has dominated the shopping landscape. Brands relied on department stores, supermarkets, and third-party retailers to reach consumers. But today, a major shift is occurring.
Jeremy Tey: My Journey from Communications to Marketing Strategy
From the moment I graduated with a BA (Hons) in Communications, I knew I had chosen the right field. However, I quickly realised that while I enjoyed my work, I wanted to expand my expertise beyond design and execution into a more strategic role, particularly in marketing.
Pitch Perfect: Authentic Learning with Dutch Lady & PHD Media
Authentic learning is a cornerstone of contemporary education, emphasising the integration of theoretical knowledge with practical application.
Risky Driving Behaviour and Road Accidents: A Study
Road traffic accidents have long been a major issue in Malaysia, causing many deaths and financial losses. As per the Malaysian Institute of Road Safety Research (MIROS), more than 5000 fatalities were recorded annually for the last 10 years, as of 2022.
